LOGO is a symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc. A company’s logo is the first thing people notice and while some of them just look aesthetically pleasing, there are plenty of logos that have hidden meanings embedded in their design. It’s not just the looks – the meaning behind the logo certainly counts as well.
Let’s take a look at fifteen famous logos with hidden meanings.
Vaio, a company that was previously owned by Sony, produces laptops and other mobile devices. The first part of the logo indicates an analog symbol. The last two letters – I and O – indicate a digital signal, ones, and zeroes.
While it may just look like a stylized ‘H’, Hyundai’s logo actually symbolizes a handshake between two people.
The Adidas logo has changed quite a bit over the past few years, but the three stripes have always been a part of the Adidas logo. It resembles a mountain, which is an obstacle that sportsmen and women have to climb to overcome their challenges.
When you quickly view the Amazon logo, you’d never think this logo has a sort of double meaning. Well, it turns out it’s all in the arrow. It resembles a smile to indicate the happiness and satisfaction of its customers, and it also goes from ‘A’ to ‘Z’, indicating that you can truly find everything you could think of at Amazon.
There are lots of automobile companies with hidden logos out there, and Toyota is no different. All the different rings in the Toyota-logo each form a letter.
Take a good look at the first two letters of tire manufacturer Continental’s logo. The C and the O resemble a wheel and its tire.
Speaking of cars, the Formula 1 logo has a hidden meaning as well. The negative space between the F and the red marks clearly shows a ‘1’. Ever wondered what the aggressive red stripes stand for? The designers used this to indicate the speed of the F1 racing cars.
BMW has a simple, yet cleverly hidden logo. The middle part of the logo is a piece of the Bavarian flag, a part of Germany where the company was originally founded.
Pinterest is an online community where people can ‘pin’ their favorite pictures to personal boards. The letter P has a hidden pin embedded into it.
The white negative space that’s right in the middle of the Toblerone logo is actually a bear.